* Yes, being “left-brained” or “right-brained” is a neuromyth. More on that further down.
Most agencies pick a side.
So you get science that’s right but dry, or a story people remember that gets the mechanism wrong.
Left brain · The science
Your MOA is first-in-class, and HCPs have never seen anything like it.
Our PhDs, MDs and PharmDs are the ones reading the supplementary appendix. Claims, citations and slides go through rigorous scientific review before they go out the door.
Right brain · The story
Your launch story has to hold attention in a crowded feed.
The 3D synapse on this page came from our digital team. We’re part of the adpharm family, so medcom, creative and digital work as sister teams under one roof.
About that asterisk: nobody is left-brained or right-brained. The two halves work together on almost everything.
The real action happens where two neurons meet, across a gap about 20 nanometers wide.
Nothing happens until something crosses it.
What we believe
Thought-leader engagement
You need candid input from the right experts, early on.
Stakeholder mapping finds the experts whose input you actually need, picked for what they know, and our advisory boards capture what they tell you. AdBoard PLUS follows up on the questions the meeting left open, and Catalyst lets advisors weigh in online, on their own time.
First-project offer
Receptor seeking new ligands.
Clients have included
Mirum, Jazz, Sobi, UCB, Regeneron, Gilead, Amgen, Bristol Myers Squibb and Pfizer Draft · pending Synapse sign-off
Applies to Synapse’s agency fees on a first project, not to pass-through costs like honoraria, venues or media. We’ll confirm the details in your proposal. Draft · pending Synapse sign-off
Our president, Brian Honda, was inducted into the Canadian Healthcare Marketing Hall of Fame in 2024.
Contact
Tell us a little about what you’re working on and we’ll get back to you. If it’s your first project with us, the 20% comes off our fees.
Rather email? info@synapsemedcom.ca Or call (905) 901-1062 We’re in Oakville, Ontario, on the same clock as Princeton, Philly and Boston.
Synapse Medical Communications, part of the adpharm family
Fig. 3 · The synapse (not to scale)
